Friday, November 28, 2008
Why are processed foods so much sweeter than natural foods? It's simple: Humans are programmed to seek out the sweetest foods. This fact is not lost on the processed food industry. If the sweetness of the sweetest fruit is 100 on a scale of 1 to 100, food manufacturers design their "food" to be 150 on the same scale. That's why if you give a toddler a choice between a piece of sweet mango and a piece of sweet candy, after sampling both, he'll go for the candy every time, because that's how our brains are hardwired. And that's how companies take advantage of our sweet tooth. And by-the-way, a sweet tooth is a very normal, natural thing to have, so you needn't apologetically admit you have one. And as long as we've gone off-topic for a moment, you should know that naturally sweet foods such as fruit (simple carbs) are an optimal source of clean burning fuel for us (as opposed to complex carbs which are not naturally sweet to the tongue).